The daughter gives up her career
She drops to part-time, then resigns. The income goes, and so do the pension contributions. The care stays unpaid and unseen.
The operating system for care inside the family
Somebody in your family is already caring.Give that work a contract, training and a wage.
WHOCARES employs the family member who is doing the caring anyway — with a contract, training, insurance and clinical supervision. The family hires us, we run the service, your relative stays at home.
- Verified caregivers
- AI-supervised
- Human care managers
- Family trusted
Visit in progress
Anna Schmidt · daughter
Medication reminder given
The problem
The largest unpaid workforce on earth
Care is not an untapped market. It is delivered every single day — without a contract, without training, without pay, and almost always by one person in the family.
4.96m
84%
~2/3
63%
There has to be a better way.
Estimate my potential WHOCARES caregiver earnings
Five quick questions. Then you will see an estimate of your potential caregiver earnings, how it compares with the unpaid care you already provide, and how WHOCARES could turn that care into income.
- Free
- Under 60 seconds
- No obligation
- Personalised estimate
Why we exist
Five situations we hear every week
None of them is an edge case. Together they describe the ordinary condition of modern families.
The son lives in Germany, his parents do not
He sends money and calls every evening. He learns what actually happened only when something goes wrong.
A new mother has nobody
The first weeks after birth with no family nearby. No care grade, no entitlement, and a real need regardless.
Parents caring for a disabled child
Twenty years, around the clock. They are specialists without a title, without a contract and without cover.
The siblings fall out
One does everything and the others pay nothing, or the reverse. Without defined roles, care becomes a family dispute.
The process
From first question to first payslip
Eight steps. Two weeks, typically, to the first documented visit.
- 1
The family gets in touch
A conversation about needs, daily rhythm, language and habits.
- 2
We write the care plan
Specific tasks, fixed hours, clear expectations — in writing.
- 3
We employ your relative
Identity and relationship verified, then the employment contract.
- 4
Training and insurance
Personal care, hygiene, emergencies — matched to the need. Liability and accident cover run through us.
- 5
Care begins
Check in at the door, task list on the phone, no paperwork.
- 6
AI documents every visit
The caregiver says what happened. That becomes a structured report — which they check before it sends.
- 7
The family sees what happened
Reports in their own language, with times, tasks and location confirmation.
- 8
WHOCARES pays
On verified hours. Payslip, social contributions and wage tax run through us.
The honest comparison
Why not just pay your sister?
You can. Millions of families do. Here is what nobody is carrying in that arrangement — and what happens when something goes wrong.
Through WHOCARES
- Employment statusNone. Often undeclared work.Contract under German law
- Social contributionsNot paidPaid in full
- Wage taxUnresolvedHandled through payroll
- Pension entitlementNone accruedAccrues normally
- Liability if there is a fallPrivate, falls on the familyPublic liability cover
- Injury while caringUninsuredStatutory accident cover
- TrainingNoneMandatory and documented
- Cover when she is illNobodyWe provide cover
- DocumentationWhatsApp and memoryEvery visit recorded and archived
- Quality oversightNoneA nurse reviews plans and reports
- When siblings disagreeA family argumentA contract, a report, an invoice
No money changes hands inside the family. That is the whole point.
The operating system
Eight systems working in the background
Each one explains what it did and why. No black box — a caregiver confirms every generated sentence before the family sees it.
Care planning
Proposes tasks, hours and skills from the assessed need and daily routine.
Documentation
Turns a spoken account into a structured care record.
Family reports
Summarises the week and the month, in the reader's own language.
Risk detection
Flags missed tasks, unusual patterns and declining activity.
Scheduling
Fits visits to availability and surfaces gaps early.
Quality monitoring
Checks completeness and lateness, and puts anomalies in front of a nurse.
Notifications
Decides what the family needs now and what can wait for the report.
Burnout detection
Watches the caregiver too — frequency, duration, the tone of the reports.
Always explainable
Every flag names the data points it rests on. Every report shows where it was processed — on the phone, or on our server in Germany.
The product surfaces
Four views, one visit
This is the actual interface, not an illustration of one.
09:41100%
Heute
Einsatz bei Maria Schmidt
Geplant 08:00–12:00 · Begonnen 08:04
Vor Ort bestätigt · 20 mAufgaben
- Frühstück zubereitet
- Körperpflege unterstützt
- Medikament erinnert
- Spaziergang begleiten
Einsatz beenden
Services
Nine kinds of care
Each with its own task catalogue, its own training and its own documentation.
01
Elder care
Personal care, mobility, meals, medication reminders, companionship.
02
Newborn care
Care of the baby, sleep rhythm, safety, relief around the house.
03
Postpartum
The mother's recovery, feeding support, meals, emotional company.
04
Disability
Daily living assistance, mobility, communication, dependable routines.
05
Recovery
After surgery or injury: build up activity, support exercises, observe.
06
Chronic illness
Dependable routines over long stretches, noticing small changes.
07
Dementia
Orientation, familiar routines, fall prevention, handling agitation.
08
Companionship
Conversation, a walk, going to appointments. Against isolation.
09
Respite care
Cover for when the person doing the caring needs a break.
Who it is for
Who WHOCARES helps
Adult children abroad
They pay, and they want to know what is actually happening.
Siblings
Share the responsibility without one person carrying all of it.
Busy professionals
Care that works alongside a full-time job.
Parents needing care
Stay at home, looked after by somebody they know.
Pregnant and new mothers
Postpartum support, with or without a care grade.
Families with disability
Recognition and pay for work already being done.
Young adults
Meaningful income for caring for somebody they love.
Employers
Fewer absences among staff who are caring at home.
Healthcare partners
Dependable documentation from the home setting.
Trust
Why families hand us the care
Trust does not come from promises. It comes from things you can check.
We are the employer
Not you. Contract, pay, contributions and supervision sit with us.
Location confirmation
Captured at the start and end of a visit — never in between.
No payment without evidence
No check-in, tasks and confirmed report means no wage released.
Clinical supervision
A nurse reviews plans and reports and gets in touch when something stands out.
Mandatory training
Before the first visit, documented and provable.
Every visit documented
Times, tasks, observations — archived and exportable.
Data stays in Germany
Servers in Germany. Health data does not leave the EU.
Consent as a record
Who consented, in what capacity and when — withdrawable at any time.
Processing on the device
Where the phone can manage it, the account never leaves the handset.
Nothing without approval
No AI text reaches the family until the caregiver confirms it.
Experiences
Voices from the pilot
WHOCARES is in pilot. We publish accounts only once real families have released them.
Placeholder
Real stories will live here
This space is deliberately empty until the first pilot families have given their consent. In care, invented testimonials are not a marketing question — they are a trust question.
Numbers
What we measure today
Live29,642
Care hours documented
448
Families served
279
Caregivers employed
4
Cities
14,841
Reports generated
8,433
Visits with location confirmed
4.5 min
Average response time
98.6 %
Visit completion rate
Live counters from the pilot environment. The figures rise continuously and are unaudited — replace them with evidenced numbers before showing them to investors or families.
For investors
Why this market and why now
Home care is not a niche. It is the largest informal labour market in Europe, and it has no infrastructure.
- 01
Home care grows structurally
84 per cent of people needing care in Germany are cared for at home, and the trend continues that way.
- 02
Demography is forecastable
An ageing population is the most predictable demand curve there is.
- 03
The diaspora economy
Millions fund care for relatives in another country. Today by bank transfer, with no oversight at all.
- 04
Formalising unpaid care
We are not creating demand. We are moving existing unpaid work into employment.
- 05
Supply with no acquisition cost
The caregiver brings the family with her. Sourcing and sales are the same motion.
- 06
Documentation as the moat
Every visit produces structured data from inside the home, where nobody measures today.
- 07
Regulation is the entry price
Solving employment law, data protection and supervision properly is expensive. That is exactly why it defends.
Questions
What families ask us first
Is this legal? My daughter cares for me anyway.
Yes. WHOCARES employs your daughter properly — contract, payslip, social contributions and insurance. You hire a care service; we employ the person who does the caring. No money moves inside the family.
Do you bill the care insurance?
No. We currently work on a private-pay basis only — no application, no care grade, no waiting list. That makes access simpler and the price transparent.
What does it cost?
Price follows hours and level of need. We give you a fixed monthly figure at the first call, before you decide. No commitment beyond the current month.
How do we know the visit happened?
At the start and end, the app captures location and compares it with your relative's home. Add check-in time, ticked tasks and a confirmed report. Without that evidence, no wage is released.
Is the caregiver tracked all day?
No. Location is captured exactly twice: at the start and end of the visit. Never in between. Continuously tracking an employee would be a legally different thing, and it does not happen.
What if no location can be obtained?
The visit goes to review, not to rejection. A basement with no signal is not grounds for suspicion. A person decides.
Does AI write the reports about my mother?
AI drafts from what the caregiver described. She reads it, corrects it and releases it. Without that confirmation the family sees nothing. The system does not diagnose.
Where does the health data go?
Servers in Germany. Where the phone is capable enough, the account is processed on the device and never leaves it.
What if my sister gets ill?
We provide cover. That is part of the engagement — and precisely the point where a private arrangement inside a family breaks down.
Do you provide medical treatment care?
No. We are a personal-care and household service. We do not provide treatment care under SGB V, such as wound care or injections, and we do not diagnose.